A number of years ago, I took the initiative to conduct my business in an entirely paperless manner. It was as much of a decision about organization as it was about lessening my environmental impact. The initiative certainly came with its share of challenges, but I can tell you that it is possible and the tools needed to achieve it are available right now; you simply need to be willing to use them.
In the new era, social media marketing is quickly replacing older, less effective methods of the past. However, these new methods have spawned a unique problem; campaign fatigue. This occurs after the initial launch when the campaign is in full swing. Over time, the daily tweets, blog posts and status updates can grow tiresome. This, coupled with the distraction of other projects, can lead to a dangerous drop off in interest.
Keeping the fire burning month after month takes diligence, but it is possible. It’s all about setting a game plan and sticking to it. Here are my top three tactics for maintaining a healthy (and responsive) social media campaign.
Social media marketing has been proven successful for nearly every market time and time again. The statistics speak for themselves. Despite this, companies continue to steer clear of social media; not out of a lack of resources or funding, but out of fear of public commentary. The concern here is that creating these social channels will invite individuals to speak freely (and sometimes negatively) about their company.
At first glance, this apprehension seems reasonable. Avoiding bad press and maintaining good standing among the body politic are certainly worthy causes. As you dig deeper, you come to realize that forgoing these powerful marketing methods is not a sustainable choice. I’ve put together a few things here that will hopefully shed some light on this.
