In the new era, social media marketing is quickly replacing older, less effective methods of the past. However, these new methods have spawned a unique problem; campaign fatigue. This occurs after the initial launch when the campaign is in full swing. Over time, the daily tweets, blog posts and status updates can grow tiresome. This, coupled with the distraction of other projects, can lead to a dangerous drop off in interest.

Keeping the fire burning month after month takes diligence, but it is possible. It’s all about setting a game plan and sticking to it. Here are my top three tactics for maintaining a healthy (and responsive) social media campaign.

Continue reading…

Share/Bookmark

Social media marketing has been proven successful for nearly every market time and time again. The statistics speak for themselves. Despite this, companies continue to steer clear of social media; not out of a lack of resources or funding, but out of fear of public commentary. The concern here is that creating these social channels will invite individuals to speak freely (and sometimes negatively) about their company.

At first glance, this apprehension seems reasonable. Avoiding bad press and maintaining good standing among the body politic are certainly worthy causes. As you dig deeper, you come to realize that forgoing these powerful marketing methods is not a sustainable choice. I’ve put together a few things here that will hopefully shed some light on this.

Continue reading…

Share/Bookmark

We are constantly bombarded with new solutions claiming to help businesses solve problems or work more efficiently. Over the past few years, I’ve seen a trend form where businesses jump on new marketing solutions in the hope they will yield great benefits. I like to call this the “Shiny New Toy Syndrome”.

Continue reading…

Share/Bookmark

Still have doubts about using social media? This little video hailing from Socialnomics.net might just change your mind. Source statistics for the video can be found here.

Share/Bookmark

Within the last few years, the Freemium Business Model has begun to pickup momentum. For those new to the concept, “Freemium” refers to giving away a free online product or service and charging for the advanced features. If it sounds familiar, that’s because it is. The concept is rooted in the days of shareware; when developers would produce a version of software with limited features in the hopes that you would purchase the full version. It is a strategy that continues to be successful, but making it work today requires some new key elements.

Continue reading…

Share/Bookmark