Follow Through

The biggest factor separating a good web deployment from great one is follow-through. It’s the actions you take in the months following the launch of a website that will make or break you. Ask yourself:

  1. Do we have a weekly blog post roll-out schedule?
  2. Do we have an action plan for responding to visitor trending and analytics
  3. Do we have a long-term strategy for maintaining top SERP position for specific keywords?

If the answer is “no” to any of the above, it’s time to take action.

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