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	<title>Aeralta</title>
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	<link>http://aeralta.com</link>
	<description>Chicago-Based Web Development &#38; Marketing</description>
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		<title>The &#8220;Shiny New Toy Syndrome&#8221;</title>
		<link>http://aeralta.com/2010/09/the-shiny-new-toy-syndrome/</link>
		<comments>http://aeralta.com/2010/09/the-shiny-new-toy-syndrome/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 00:41:50 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[solution]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=80</guid>
		<description><![CDATA[We are constantly bombarded with new solutions claiming to help businesses solve problems or work more efficiently. Over the past few years, I&#8217;ve seen a trend form where businesses jump on new marketing solutions in the hope they will yield great benefits. I like to call this the &#8220;Shiny New Toy Syndrome&#8221;. One of the<br /><br /><a href="http://aeralta.com/2010/09/the-shiny-new-toy-syndrome/">Read More...</a>]]></description>
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		<title>Social Media Revolution 2</title>
		<link>http://aeralta.com/2010/08/social-media-revolution-2/</link>
		<comments>http://aeralta.com/2010/08/social-media-revolution-2/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 22:45:45 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[doubts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[revolution]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=74</guid>
		<description><![CDATA[Still have doubts about using social media? This little video hailing from Socialnomics.net might just change your mind. Source statistics for the video can be found here.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Freemium Facelift</title>
		<link>http://aeralta.com/2010/08/the-freemium-facelift/</link>
		<comments>http://aeralta.com/2010/08/the-freemium-facelift/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 23:53:01 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[freemium]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=59</guid>
		<description><![CDATA[Within the last few years, the Freemium Business Model has begun to pickup momentum. For those new to the concept, “Freemium” refers to giving away a free online product or service and charging for the advanced features. If it sounds familiar, that&#8217;s because it is. The concept is rooted in the days of shareware; when<br /><br /><a href="http://aeralta.com/2010/08/the-freemium-facelift/">Read More...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Web Development as a Journey</title>
		<link>http://aeralta.com/2010/08/website-development-as-a-journey/</link>
		<comments>http://aeralta.com/2010/08/website-development-as-a-journey/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 00:49:34 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=42</guid>
		<description><![CDATA[The biggest factor separating a good web deployment from great one is follow-through. It’s the actions you take in the months following the launch of a website that will make or break you. Ask yourself: Do we have a weekly blog post roll-out schedule? Do we have an action plan for responding to visitor trending<br /><br /><a href="http://aeralta.com/2010/08/website-development-as-a-journey/">Read More...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The WordPress Template Lockdown</title>
		<link>http://aeralta.com/2010/08/the-wordpress-template-lockdown/</link>
		<comments>http://aeralta.com/2010/08/the-wordpress-template-lockdown/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 00:06:49 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[WordPress Development]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[encryption]]></category>
		<category><![CDATA[template]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=20</guid>
		<description><![CDATA[An emerging trend among WordPress developers is the placement of encrypted code in the footer of the templates they create. This practice, usually associated with free templates, involves encrypting the developer&#8217;s name and backlink information preventing its removal by the user. It is a practice surrounded by controversy in the WordPress community and poses some<br /><br /><a href="http://aeralta.com/2010/08/the-wordpress-template-lockdown/">Read More...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>We Are Launched!</title>
		<link>http://aeralta.com/2010/08/we-are-launched/</link>
		<comments>http://aeralta.com/2010/08/we-are-launched/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 17:46:13 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[aeralta]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=12</guid>
		<description><![CDATA[Welcome to Aeralta! I want to formally welcome everyone to the new face of Aeralta. My name is Justin Houtz; owner of Aeralta as well as designer and independent web developer. Aeralta provides clients with premium web development and marketing services through our worldwide collaborative team. Our team consists of hand-selected professionals specifically chosen to<br /><br /><a href="http://aeralta.com/2010/08/we-are-launched/">Read More...</a>]]></description>
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