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	<title>Aeralta</title>
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	<link>http://aeralta.com</link>
	<description>Web Development &#38; Marketing</description>
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		<title>Going Paperless: The Tools You Need</title>
		<link>http://aeralta.com/2010/09/going-paperless-the-tools-you-need/</link>
		<comments>http://aeralta.com/2010/09/going-paperless-the-tools-you-need/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 02:10:17 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[conduct]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[paperless]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=160</guid>
		<description><![CDATA[A number of years ago, I took the initiative to conduct my business in an entirely paperless manner. It was as much of a decision about organization as it was about lessening my environmental impact. The initiative certainly came with its share of challenges, but I can tell you that it is possible and the<br /><br /><a href="http://aeralta.com/2010/09/going-paperless-the-tools-you-need/">Read More...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Social Media Campaign Fatigue</title>
		<link>http://aeralta.com/2010/09/social-media-campaign-fatigue/</link>
		<comments>http://aeralta.com/2010/09/social-media-campaign-fatigue/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 23:20:35 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[fatigue]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=146</guid>
		<description><![CDATA[In the new era, social media marketing is quickly replacing older, less effective methods of the past. However, these new methods have spawned a unique problem; campaign fatigue. This occurs after the initial launch when the campaign is in full swing. Over time, the daily tweets, blog posts and status updates can grow tiresome. This,<br /><br /><a href="http://aeralta.com/2010/09/social-media-campaign-fatigue/">Read More...</a>]]></description>
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		<title>Quelling Fears About Social Media Defamation</title>
		<link>http://aeralta.com/2010/09/quelling-fears-about-social-media-defamation/</link>
		<comments>http://aeralta.com/2010/09/quelling-fears-about-social-media-defamation/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 01:26:09 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[defamation]]></category>
		<category><![CDATA[libel]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=99</guid>
		<description><![CDATA[Social media marketing has been proven successful for nearly every market time and time again. The statistics speak for themselves. Despite this, companies continue to steer clear of social media; not out of a lack of resources or funding, but out of fear of public commentary. The concern here is that creating these social channels will<br /><br /><a href="http://aeralta.com/2010/09/quelling-fears-about-social-media-defamation/">Read More...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The &#8220;Shiny New Toy Syndrome&#8221;</title>
		<link>http://aeralta.com/2010/09/the-shiny-new-toy-syndrome/</link>
		<comments>http://aeralta.com/2010/09/the-shiny-new-toy-syndrome/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 00:41:50 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[solution]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=80</guid>
		<description><![CDATA[We are constantly bombarded with new solutions claiming to help businesses solve problems or work more efficiently. Over the past few years, I&#8217;ve seen a trend form where businesses jump on new marketing solutions in the hope they will yield great benefits. I like to call this the &#8220;Shiny New Toy Syndrome&#8221;. One of the<br /><br /><a href="http://aeralta.com/2010/09/the-shiny-new-toy-syndrome/">Read More...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Revolution 2</title>
		<link>http://aeralta.com/2010/08/social-media-revolution-2/</link>
		<comments>http://aeralta.com/2010/08/social-media-revolution-2/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 22:45:45 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[doubts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[revolution]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=74</guid>
		<description><![CDATA[Still have doubts about using social media? This little video hailing from Socialnomics.net might just change your mind. Source statistics for the video can be found here.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Freemium Facelift</title>
		<link>http://aeralta.com/2010/08/the-freemium-facelift/</link>
		<comments>http://aeralta.com/2010/08/the-freemium-facelift/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 23:53:01 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[freemium]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=59</guid>
		<description><![CDATA[Within the last few years, the Freemium Business Model has begun to pickup momentum. For those new to the concept, “Freemium” refers to giving away a free online product or service and charging for the advanced features. If it sounds familiar, that&#8217;s because it is. The concept is rooted in the days of shareware; when<br /><br /><a href="http://aeralta.com/2010/08/the-freemium-facelift/">Read More...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Web Development as a Journey</title>
		<link>http://aeralta.com/2010/08/website-development-as-a-journey/</link>
		<comments>http://aeralta.com/2010/08/website-development-as-a-journey/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 00:49:34 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=42</guid>
		<description><![CDATA[The biggest factor separating a good web deployment from great one is follow-through. It’s the actions you take in the months following the launch of a website that will make or break you. Ask yourself: Do we have a weekly blog post roll-out schedule? Do we have an action plan for responding to visitor trending<br /><br /><a href="http://aeralta.com/2010/08/website-development-as-a-journey/">Read More...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The WordPress Template Lockdown</title>
		<link>http://aeralta.com/2010/08/the-wordpress-template-lockdown/</link>
		<comments>http://aeralta.com/2010/08/the-wordpress-template-lockdown/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 00:06:49 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[WordPress Development]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[encryption]]></category>
		<category><![CDATA[template]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=20</guid>
		<description><![CDATA[An emerging trend among WordPress developers is the placement of encrypted code in the footer of the templates they create. This practice, usually associated with free templates, involves encrypting the developer&#8217;s name and backlink information preventing its removal by the user. It is a practice surrounded by controversy in the WordPress community and poses some<br /><br /><a href="http://aeralta.com/2010/08/the-wordpress-template-lockdown/">Read More...</a>]]></description>
		<wfw:commentRss>http://aeralta.com/2010/08/the-wordpress-template-lockdown/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>We Are Launched!</title>
		<link>http://aeralta.com/2010/08/we-are-launched/</link>
		<comments>http://aeralta.com/2010/08/we-are-launched/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 17:46:13 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[aeralta]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://aeralta.com/?p=12</guid>
		<description><![CDATA[Welcome to Aeralta! I want to formally welcome everyone to the new face of Aeralta. My name is Justin Houtz; owner of Aeralta as well as designer and independent web developer. Aeralta provides clients with premium web development and marketing services through our worldwide collaborative team. Our team consists of hand-selected professionals specifically chosen to<br /><br /><a href="http://aeralta.com/2010/08/we-are-launched/">Read More...</a>]]></description>
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